R. Allan Talusan - Curriculum Vitae

Executive Director of Marketing and Creative Services | The Rev Collective
April 2024 - October 2024. Denver CO.

The Rev Collective is a strategic consultancy dedicated to empowering revenue-driven organizations by enhancing their go-to-market strategies and optimizing operational effectiveness. They offer a range of services, including revenue operations consulting, sales strategy development, and training programs designed to improve team performance and alignment. With a focus on data-driven decision-making, The Rev Collective helps businesses streamline their sales processes, enhance customer experiences, and ultimately drive sustainable growth.

I reported directly to the CEO/President as the executive creative director, building branding and advertising creative for the company and its diverse clientele. I led the digital marketing strategy and execution, collaborating with the omnichannel team to develop and implement comprehensive digital marketing campaigns that drive brand awareness, engagement, and sales growth. I built, launched and managed optimized brand website and oversaw digital marketing initiatives, including content marketing, brand management, client creative services, and paid advertising on platforms like Meta, SEO, SEM, social media, email marketing, and content marketing for 5 clients running national campaigns. 

Fractional Chief Marketing Officer + Executive Creative Director | The House of Revenue
January 2024 - March 2024. Denver CO.

House of Revenue is a dynamic revenue growth firm that specializes in helping businesses scale through a comprehensive suite of services, including revenue strategy, sales enablement, marketing alignment, and operational efficiency. They focus on data-driven insights and innovative solutions to optimize sales processes and enhance customer engagement. By leveraging advanced analytics and tailored strategies, House of Revenue aims to significantly increase client revenue streams, improve lead conversion rates, and maximize return on investment.

I reported directly to the CEO as a fractional Chief Marketing Officer and Executive Creative Director, managing client branding needs and creative services while offering consultative fractional CMO services for other clientele - developing demand-driven, data-supported marketing strategies for startup companies. I led the development and execution of data-driven and cost-efficient strategies to drive paid and organic user growth across various channels, including paid search, social media, search engine optimization, and programmatic advertising. I developed and executed comprehensive marketing strategies to enhance client brand visibility, attract potential customers, and boost sales for thought leader in executive management consulting and a pioneer of Fractional Executive Leadership Management. 

Head of Marketing | DMS Organization LTD
April 2020 - October 2023. Grand Cayman, Cayman Islands.

A family office management company, offering technology-enabled digital solutions for a range of global industries. DMS’ suite of services and products streamlines business workflows with 21st century digital tools, connecting the Cayman Island consumers, real estate, lifestyle and culture to the world as global ambassadors. They provide digital platforms, tools and channels for solutions in identity management, digital banking, AML KYC Compliance, global real estate, fund management, digital marketplace, radio broadcast and media services.

I reported directly to the Founder as a full-time marketing executive, developing marketing strategy, distribution channels, content marketing and search/social media frameworks for 9 portfolio companies targeting five continents across 12 industries. I oversaw marketing strategy, leading the development and execution of data-driven and cost-efficient strategies to drive paid and organic user growth across various channels for 10+ businesses and brands in the Caribbean and Europe.

Creative Director / National Marketing Director | National Corporate Housing
Dec 2017 - Mar 2020. Denver, CO.

National Corporate Housing is a leader in the travel management and corporate mobility space generating $216 Million in revenue in 2019. As the largest corporate housing provider in the United States, National provides corporate solutions in extended-stay global accommodations, destination services, talent solutions and travel management services.  

I reported directly to the SVP of Sales and Marketing, overseeing marketing strategy, planning and execution of all local marketing initiatives for the largest corporate housing provider in the United States. I managed a national marketing team and B2B and B2C lead generation strategy for global company with footprint covering 65+ nations worldwide and drove impact for sales and operations with innovative content, technology and creative solutions.

Executive Creative Director | Adtaxi Networks (owned by Digital First Media)
Feb 2015 - Feb 2017. Denver CO.

A $130MM flagship agency of Digital First Media, selling and managing highly-optimized, multi-platform digital marketing campaigns for media companies, agencies, and their advertising clients in the automotive, healthcare, home services, travel, entertainment, education, and retail verticals.  Services help target/re-target customers across the consumer digital footprint. 

I reported directly to the President, creating, implementing, and heading the AdTaxi Creative Services Division. With heavy client-facing responsibilities, I produced advertising creative, promotional materials and developing executive sales and marketing presentations, reviewing all client information and materials.  Managed layout, design, and copy writing, determining and monitoring staff production schedules.

Creative Director | The Denver Post Advertising Agency
Mar 2009 - February 2015. Denver CO.

A $191MM flagship newspaper of MediaNews Group, Inc.  As the major newspaper in Denver, The Post ranks 12th daily and 10th Sunday of the largest-circulation newspapers in the U.S.  The Post website receives 6MM monthly unique visitors, generating more than 13MM page views, according to global media analyst, comScore.

I reported to EVP, Sales and Advertising, managing an award-winning, full-service agency design and creative solutions team of 14 creative professionals. I was responsible for delivering marketing campaigns for the largest urban market between Los Angeles and Chicago and managed the creative workflow, marketing production process, and resource allocation initiatives of a busy ad agency.

Director, Marketing & Creative Services | MediaNews Group
September 2006 - March 2009. Denver CO.

At $4.7B in annual revenue, MediaNews Group was one of the largest newspaper conglomerates in the United States.  Operating 56 daily newspapers in 12 states, the company has a combined daily and Sunday circulation of approximately 2.4MM and 2.7MM, respectively.

I reported to Vice President, Marketing, responsible for executing creative and strategic messaging, separating the company from the competition and moving the brand forward.  I managed marketing strategy, delivered execution, and implemented communication for 2nd-largest news media corporation in the U.S.