Recent Portfolio Sampling and Case Studies
Advertising and Media Clients
Case Study: NewsCorp Australia
Sales Boilerplate Advertising Catalogue
CREATIVE SOLUTION
After months of global conference calls at strange hours and version after version, I had designed a suite of custom brand elements and a template for the ad catalogue that NewsCorp was elated over. They printed the ad catalogue and distributed it to their dozens of media companies throughout Australia and abroad.
SCENARIO DETAILS
NewsCorp Australia, the largest media company in Australia had us create their ad catalog that will serve as the company-wide sales boilerplate collateral piece. It was a giant effort and collaboration across two continents to gather, assemble, design and lay out the single most important marketing piece they would use to sell advertising.
Sampling - Video Marketing and Advertising Spots
Case Study: Denver Brand Campaign for 2022 Winter Olympic Host City Bid to US Olympic Committee (2013)
Scenario Details
Our ad executives had been approached with a rare proposal that needed "firestarter" creative to sell the vision. The city of Denver was going to pitch a campaign to bid to be the host city of the 2022 Winter Olympic Games.They wanted to build a campaign that would help raise the $400 Million dollars needed to be in consideration.
Creative Solution
We branded the campaign "Game On 2022" and designed a suite of advertising, marketing and sales collateral, digital solutions, a even branded local Olympic special edition beers to pitch as the campaign to raise Olympic awareness. Interactive maps and ipad tablet apps were built to utilize our digital capabilities.
Case Study - Young Money Cash Money Billionaires (YMCMB) Social Media Brand Campaign (2013)
Scenario Details
In 2013, MediaNews Group/Digital First Media was approached by the management of the Young Money Cash Money Billionaires (YMCMB), a crew of musical artists including rappers Lil' Wayne, Drake and Nicki Minaj, to develop a social media marketing strategy to gain sponsorship from a major advertiser for the social media platforms like Facebook, Instagram and Twitter.
Creative Solution
I developed a brand strategy and the spec campaign that would reflect the exposure sponsorship opportunities for these mega stars from the social media outlets. We built presentation materials, video coverage and an ad campaign for the pitch which rumor had it was given in Las Vegas in a classic YMCMB champagne style. I wasn't there. I just built the creative and we got the win.
Energy Upgrade California Campaign (2012)
CREATIVE SOLUTION
Our campaign revolved around the messaging #dare2bear and encourage awareness for various simple methods Californians could adopt to lessen their toll on depleting energy supplies. I developed interactive campaigns and a digital marketing suite ranging through advertising and social media solutions in every media platform.
SCENARIO DETAILS
The Bay Area News Group and Digital First Media had a rare opportunity as a media company to bid on a marketing campaign usually reserved for the giant ad agencies. Energy Upgrade California needed to raise awareness of California's great energy crisis and wanted to build a campaign utilizing it's California State flag bear as a mascot.